A Gr8start branded toolbar is a set of tools that are grouped together into an area on the main window of an
application. Typically, the tools are arranged into a horizontal, vertical or floating strip. The tools on a toolbar provide quick and convenient access to commonly-performed operations. Buttons are the most common kind of tool on a toolbar, though menus and drop-down lists are also often found.

• Traffic Generation. The Google Toolbar, for example, sends traffic to Google's site by making it easy to initiate a search without having to load the Google home page.
• Corporate Branding. A toolbar branded with the corporate/product name/logo is good publicity and can often generate goodwill for the company by providing useful services.
• Traffic Analysis. A Toolbar can gather statistical information about the surfing habits of the people using it and uses that information to determine site popularity. Because it's part of the browser, a tool bar has access to information that website owners cannot glean from their own sites.
  
  

• Branding
• Small footprint
• Search box
• Catcher for Internet Explorer address bar and DNS error
• Dynamic menu contents and buttons
• Support for International characters
• Toolbar scripting
• Menus and submenus
• Hot icons / rollover effect
• Keyword highlighting
• News ticker integration
• Mini Web page
• RSS feeds support
• User customization
• Launch external applications
• Edit and password boxes
• Automatic Installation
• Automatic Upgrade
• Uninstall feature
• Clear Search History
• About box
• Dynamic configuration files
• Distribute additional files with your toolbar
• Additional visual elements for your toolbar
• Mini browser
• Providing news/information
• External deskbar interface