Application

• Identify and integrate applications most relevant to your community such as Instant Messaging and Chat rooms, SMS, VOIP, Photo Sharing, Collaboration, Audio Streaming, Games, etc
• BDC Applications can increase brand interaction by an additional 200%

Branding

• Most cost effective online brand exposure and brand reinforcement -  24/7/365 in front of your user;
• Makes your products and services easier to recognise and remember through constantly reinforced brand impressions;
• Strengthened brand loyalty;
• Desktop Branding – research has proven that BDCs are on average, in front of users 3-5 hours a day – longer than any other form of Internet marketing;
• Can easily be "re-skinned" to ensure application longevity;

Communication

• Your own communication channel to your users;
• Effectively communicate with users because email efficiency continues to decline as the result of clutter, spam and delivery issues while websites require the user to visit and search for important information;
• Branded Desktop Communicators are the most direct one-to-one communication you can get between your audience and your complete brand message;

Content

• Delivering the information the user wants, in a highly branded fashion and foremost on their desktop guarantees that your message will receive the attention it deserves and generate the ROI that will help drive your business and strengthen your relationship with your users;
• Real time control over what your user receives;
• Your ability to serve ads to a desktop community is far greater than via email, or on your website because it’s a captive audience;
• Customisable multiple channels of information;           

Differentiation

• Branded desktop communicators separate your Website from everyone else’s website who are still trapped in the browser. Connected to the Internet whenever your audience is, your brand comes to life on the desktop: with the timely, useful, or fun information vital to keeping constant awareness and always one click away from any application;

Feedback and Analytics

• Know who is reading your content, (unlike TV and websites);
• Easily measurable results and analytics;
• Gain valuable insights from users by engaging in an ongoing dialogue with them provides you with immediate, unfiltered and continuous customer feedback; 
• Indirect market research through community feedback;

Frequency

• Greater frequency – always on the desktop whereas websites are a fleeting commitment;
• Increase market share through effective viral marketing and WOM;
• Create and maintain an always-on connection to the user instead of waiting, hoping and relying that your user will visit your website;
• According to Media Metrics, BDCs stay on computers an average 3-5 hours a day, and 16 days a month. That's longer than any other form of Internet-based marketing.

Market Segmentation

• Precise and accurate market segmentation – demographically and geographical;
• Users actually segment themselves via their involvement within the desktop community so you can personalise your messages to their specific interests and deliver the most timely, targeted information and ads directly to your users- thereby increasing the likelihood of action;

Reach

• Extensive reach to not only your loyal consumers but the Internet has over 1 billion users;
• Drive more traffic to your site;
• More reliable than email;
• Delivering your message is no longer dependent on clickthrough rates, website stickiness and the like;

Quick and Easy Access

• Usually one click to any information, communication or application;
• Always-on channel to customers;

Your Desktop Community

• Build a personal relationship with your user;
• Retain the interest of your web visitors;
• Best online tool for cultivating customer communities and bringing together users who share a strong affinity for your brand's product or services;
• The more you bring your users together to connect with one another around your brand -- to share information, swap ideas, seek recommendations, and so on -- and the more valuable you make this experience, the stronger your brand becomes.
• A desktop community is always on, increasing the likelihood and frequency of use through which you can stream relevant information, messages, et cetera;
• A desktop community offers you a unique and effective way to augment your current customer loyalty programs.